Listening to the coupon clickers

There’s a reason Steven Boal is fielding calls from hedge fund managers asking what he sees going on in the U.S. economy. As CEO of Coupons Inc., a small web company that is by far the largest provider of downloadable coupons, Boal has an unusual window into just how U.S. consumers are feeling. His data show that his customers – coupon clickers, if you will – are more active than ever, and that means trouble.